Light Bright: Hudson’s glow-in-the-dark jeans

Hudson, the denim brand has streaked its new “Lou Lou” pants with a phosphorescent stripe so they light up pink, green, and yellow in the dark. The style is a loose technicolor take on YSL’s iconic “Le Smoking Suit.”Buy them starting January 23 here and get ready for day-to-night dressing to take on a bright new meaning.

SOURCE

PHOSPHORESCENT INVASION from HUDSON JEANS on Vimeo.